MYTOYS GROUP

Making families happy

That is what defines us. The mission that drives us.

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Our brands

Life with children can be surprising, sometimes loud, sometimes quiet and full of joyful moments. We accompany families from the beginning, support and inspire - with our assortment and beyond.

From initial baby equipment, toys and furniture to children's fashion and school materials: With a comprehensive range and great brand diversity in all assortments, we simply offer our customers everything they need for a life with children. Extensive service offerings, helpful tips and detailed advice pages round off the shopping experience.

In addition to our online store, we are also represented in 19 myToys stores across Germany with more to follow.

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We know that no two feet are alike and tastes are different, just like us. That's why we live shoe diversity - whether trend or mainstream, premium or affordable. Mirapodo is for everyone!

With over 500,000 styles, more than 2,800 brands, a complementary range of current fashion trends for men and women and a wide variety of bags and accessories, we offer our customers a comprehensive lifestyle range for the whole family.

We have been part of the MYTOYS GROUP since 2013 and are one of the leading online stores for shoes in Germany.

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We do it cozy: with always new practical or decorative home highlights for the family's place to be. As the Home & Living Shop of the MYTOYS GROUP, we have been offering our customers favorite pieces for the living room and bedroom, practical everyday utensils, garden furniture, useful accessories for the bathroom and household, and gift ideas for every occasion since 2016.

Numerous tips, weekly changing theme worlds and do-it-yourself instructions provide inspiration for a cozy and beautiful home.

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We are the Group's private shopping community and are based in Munich with a total of 300 colleagues. Our assortment includes non-seasonal products, overhang goods and new special collections in changing sales. Over 17 million women and families are already part of the limango world and the number is growing.

limango was founded in October 2007 by Johannes Ditterich, Martin Oppenrieder and Sven van den Bergh and has been part of the Otto Group for many years. In 2013, we finally became a wholly owned subsidiary of MYTOYS GROUP and have been conquering the family shopping market together ever since.

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MYTOYS GROUP – Much more than just toys

When you hear myToys, you think of toys, naturally. And it’s true, it all started with toys in 1999. It’s hard to believe that it’s ben over 20 years ago. A lot has happened since then. We set ourselves higher goals, expanded our range, and want to make families happy. Today, we are much more than an online store for toys: we are a family of brands, a group of companies, a platform. Long story short: we are the experts for family shopping in Germany.  

We take responsibility

For us, everything revolves around families and our future, the children. That’s why we take a closer look and take responsibility to make a sustainable contribution to our society and our planet. Step by step, because every step matters.

Together successful

Without our partners, we would not be where we are today. Many of them have been with us for years and we were able to accomplish a lot together. That’s great and thus we think: “There’s still more yet to come!” That’s why we’re always on the lookout for new manufacturers, suppliers and cooperation partners to enrich our offering and grow jointly with us.